Steereo has 2 types of users. 

  1. Artists/Representatives looking to promote music
  2. Rideshare drivers who plays music

The audience (listener) is a passenger in a rideshare (an Uber, Lyft or other company) who is traveling to and from work, school, a night out or on route to any other destination.

For an Artist, Manager or Label 

  1. Create a campaign for a song on Steereo's website, which then gets added to a playlist.
  2. Log in to your dashboard to see the success of the song in real time, and if your song(s) are charting.

For Drivers

  1. Create an account in the Steereo app
  2. Once approved, log in and choose a playlist to start playing music
  3. Get paid per second of music that is played while driving with a rider

The Rider

  1. Rider gets into the car and the driver asks them what kind of music they would like to hear
  2. Rider will request a certain type of music or not have a preference
  3. Driver turns on Steereo
  4. Rider has a similar listening experience as though they are listening to the radio or streamed music.

In summary, a song's promotional budget goes to a rideshare driver to earn additional income while promoting the song.

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